Sunday Supplement, 7th May 1967
Friday,
May 12th 1967 Radio London got the musical scoop of the 20th century! |
On
February 3rd, Radio London had been the first station and Kenny Everett
the first DJ, to play Strawberry Fields Forever. Kenny had forged links
with the Fabs when he represented Radio London on the 1966 USA Beatles
tour. So turned on was he by Strawberry Fields that he played it twice
in a row, describing it as the most amazing record he'd ever heard. (Right) Radio London webmaster Chris Payne poses with a signed, limited-edition print of Peter Blake's artwork. (Left) Blake's artwork (Left) The printed sleeve When the tender reached Parkstone Quay, I phoned the office to let them know what time I would arrive at Liverpool Street. On arrival, I was told what was going on and what it was we had got. The person who met me told me that a tender would be standing by at Parkstone to take me back out to the ship. I arrived at Dick James' office and he told me that if anyone ever asked me anything about (where Big L got the exclusive), I was never to mention his name. He was extremely friendly towards me and asked if I had any idea what time the first play of the album would be. I told Dick that I would contact him about it as soon as I could. I arrived back at Parkstone Quay at about 3.00pm and on our way back out to the ship, I got in touch with Ed Stewart to let him know what I was bringing and that the tender should be alongside the Galaxy at approximately 4.30pm. I told Ed to start trailing the fact that we would broadcast the Sgt Pepper album as a Big L exclusive at around 5.00pm and the rest is history. It was a long day, but what a coup! Everybody on the ship was over the moon." Everyone from the DJs and personnel
aboard the ship and the management ashore, to the listening public, held
their collective breath. Stephen Chesney pointed out that one aspect of the above story puzzled him. By May 12th, Stewpot no longer held the 3 - 6 slot having moved permanently to 12 - 3. Richard Swainson says: "That was Alan. He said, "On something like that you should go mad. You should do that. Not only will it cause a bit of controversy and get a bit of publicity, I think it will make quite good programming.' That was Alan's decision and it was very good. Everybody, including me, when the memo came out, thought, 'How can you do that when it's not even a single?' but it did cause a lot of talk and it was good. It worked very well." Meanwhile, the Beeb banned the track, citing lyrical drug references. Like most bannings, this move merely enhanced the existing publicity. |
Sgt Pepper's Lonely Hearts Club Band is still available as a 12 inch vinyl LP, enabling people to appreciate the full benefit of the sleeve artwork. You can, of course, also buy it on CD. |
Sgt
Pepper's third cut, Lucy In the Sky With Diamonds, was also the subject
of much discussion and dissection as to whether or not the song referred
to the psychedelic drug LSD. John Lennon, however, always maintained
that the song was inspired by a painting brought home from school
by his young son Julian, then aged four. Sadly, Lucy died in September 2009.
|
Very sadly, when Radio London played its Sgt Pepper's exclusive I (Mary) missed it, as by then, I had left school and was working, but Raoul Verolleman in Belgium has very kindly supplied a recording. He writes: (Right) Raoul pictured during his 1967 visit to the Radio Scotland ship Comet CLIPS: Pepper clip 1, 2, 3, 4 Thanks to Raoul, I was able to listen to magic moments that I'd missed in 1967, when those exciting new Beatle songs were aired for the first time. I knew all about the tracks being embellished by Big L jingles, a trick that failed to stop other stations recording them and airing them, jingles and all. However, I but never expected to hear an original recording of that momentous occasion in such good quality. Clearly, Radio London reception was considerably better in Belgium than it was in Buckinghamshire! ******* MAY 2019 UPDATE Tom Blomberg from Hoofddorp in The Netherlands sent a link to a fantastic recording of the first Sgt P airing, lasting nearly sixteen minutes. It was great to hear more of this momentous piece of Radio London history, although I felt sorry for John Peel having to read out a string of 'What's on at the Weekend' announcements when all he wanted to do was play the incredible new Beatles album! He was obliged to do this because the album was played as soon as it arrived on aboard the Galaxy, which meant it ran into the regular Friday announcements time-slot, which could not be omitted. Alan Field believes the mock-up originated on this page – Mary |
The above feature is © Mary Payne 2007, 2013, 2017 and 2019, with thanks
to Richard Swainson, Toby Walker,
Brian Long for information from 'The London Sound', Hans Knot and Jon Myer for the audio,
Stephen Chesney and Alan Field for their input on 'It's All Happening', to
Raoul Verolleman for the newspaper clipping
and to Colin Nichol for the postcard
of the Galaxy.